Cookie Policy

Necessary cookies

• pbm.localeNecessary

  Remembers your chosen language/locale for routing.

  Duration: 1 year

• pbm.regionNecessary

  Remembers your region for region-appropriate content.

  Duration: 1 year

• pbm.langNecessary

  Remembers your content-language preference.

  Duration: 1 year

• pbm.visitor_idNecessary

  Anonymous id that keeps your chat session continuous (no personal data).

  Duration: 1 year

• pbm.consentNecessary

  Stores your cookie choices so we don't ask again.

  Duration: 1 year

Analytics cookies

• _gaAnalytics

  Google Analytics — distinguishes anonymous visitors.

  Duration: Up to 2 years

• _ga_*Analytics

  Google Analytics — retains anonymous session/measurement state.

  Duration: Up to 2 years

On-device storage (localStorage)

• pbm.themeNecessary

  Remembers your light/dark theme.

  Duration: Until you clear it

• pbm.fontScaleNecessary

  Remembers your text-size preference.

  Duration: Until you clear it

• pbm.stageNecessary

  Remembers your selected parenting stage for a tailored home screen.

  Duration: Until you clear it

Cookieless analytics

Not everything we use is a cookie. We also count anonymous page views with a privacy-preserving beacon that stores nothing on your device and holds no personal data — so it can't identify you and isn't listed above. Because it uses no cookie, it runs under legitimate interest, independently of your analytics-cookie choice.